Nintendo on Tuesday announced a new Wii U bundle focused around the company’s upcoming family friendly ink-splattering shooter, Splatoon. The $300 Wii U bundle comes with a deluxe system and copies of Splatoon and Nintendo Land. Splatoon comes via download code, while Nintendo Land is pre-installed.

The special Splatoon bundle will be sold only at Best Buy in the United States. It launches alongside the game itself on May 29.

A family-friendly twist on the classic arena deathmatch formula, Splatoon challenges players not to shoot their opponents directly, but to cover as much of the level’s walls and floor in their team’s own paint color.

The game also boasts some unique and interesting movement abilities and of course contains some of Nintendo’s trademark charm. For a closer look at Splatoon, check out some images in the gallery below.

Nintendo also recently announced new Amiibo toys based on Splatoon. You can read more about them through GameSpot’s coverage of this month’s Nintendo Direct broadcast.