If you end up winning a gold PlayStation 4 from Taco Bell as part of Sony’s new partnership with the fast food giant, people might ask you how you got your hands on the nice-looking system. That’s the theme for this new PS4 Taco Bell commercial that’s airing now on TV. We won’t spoil the story, but it’s a good one.

Watch the video below.

Now through November 4 in the United States only, Sony will give away a limited edition gold PS4 bundle every 10 minutes for a total of around 6,000 systems before the campaign ends.

You can win one by purchasing a specially branded Taco Bell Big Box meal for a chance to win. Winners will receive a gold PS4 and matching DualShock 4, as well as a copy of Uncharted: The Nathan Drake Collection and a voucher for one year of PlayStation Plus.

Full contest rules are available on Taco Bell’s website.

The video also comes with the disclaimer that “PS4 not made of real gold.” If you’re looking for a PS4 that’s actually made of gold, check out this $13,700 gold-plated PS4. Not counting that system, this is the first time Sony has offered a PS4 in gold, though Japan is getting a new gold controller.

This is just the latest promotion in a long relationship between Sony and Taco Bell.