Following Valve’s announcement this week that Steam hardware is getting its own section at select physical retailers, one of those stores, GameStop, has released some images that show off what it looks like. As you’ll see in the image gallery below, GameStop’s Steam hardware section is decked out with Steam Controllers, Steam Links, Steam Machines, prepaid Steam cards, and other PC wares.

Steam hardware goes on sale starting November 10. For the holiday season, GameStop (US), GAME (UK), and EB Games (Canada) will be the “exclusive non-digital retailers” for Steam hardware.

“Creating a ‘store within a store’ across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers’ hands,” Valve boss Gabe Newell said earlier.

Everyone who preorders any steam Steam hardware now through November 10 gets free copies of Rocket League and Portal 2.

Pricing for Steam hardware is as follows:

• Steam Controller — $50
• Steam Link — $50
• Steam Controller + Link Bundle — $100
• Steam Machines — Pricing varies by manufacturer