Following EA Studios boss Patrick Soderlund’s statement last month that the company wanted to expand into the GTA, Assassin’s Creed-style “gigantic action” genre, CFO Blake Jorgensen has now confirmed that work is already underway in this department. Speaking today at the UBS Global Technology Conference in San Francisco, Jorgensen said Jade Raymond, veteran producer of the Assassin’s Creed franchise for Ubisoft, joined EA in part to help the company move into the action genre.

“We’ve never really operated in the largest genre of gaming, and that’s the action genre,” Jorgensen said. “That’s the Assassin’s Creed-style games; more open-world, more single-play versus multiplayer. It’s not been an area that we’ve operated in. We recently hired Jade Raymond, who was behind the Assassin’s Creed franchise for Ubisoft and she will be building an action genre for us through a studio we’re building out in Montreal right now. So a lot of excitement around the action genre.”

The new studio that Jorgensen referenced is Motive Studios. Raymond is heading up the team and is working on both Visceral Games’ new Star Wars game and something brand new. EA COO Peter Moore told GameSpot earlier this year that Raymond is “going to help us build new IP.” The Motive Studios website states that Raymond, in her new role, is “excited to bring new ideas to life.”

What kind of action game would you like to see EA make? Let us know in the comments below.