February 9th, 2014 
Mark Love and adoration are in the air in the major cities of Azeroth… and in celebration of the occasion, you’re invited to share candy, perfume, and gifts with guards, townsfolk, and other players for special rewards.
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OVERVIEW
ACTIVITIES
ITEMS
ACHIEVEMENTS
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| When February 10 – 24. |
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| Where Stormwind, Ironforge, Darnassus, Shattrath, Dalaran, Thunder Bluff, Orgrimmar, Undercity. |
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| Currency: Love Token Love tokens are the currency to purchase a mount, a pet, fun items and other special items. You can collect them by completing quests that are part of the event. |
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| Learn More on fan sites Wowhead, Wowpedia, WoW Center (Polish), WoWFan (Czech). |
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A MYSTERIOUS AND DARK SECRET
Love may be in the air, but be cautious, as the season’s spreading joy seems to have nefarious undertones. Recently, a strange "love sickness" has clouded the hearts of many of Azeroth’s people – is this widespread incident simply an outbreak of amore, or will you and your fellow brave adventurers uncover a dark secret behind this plague of passion?
| When February 10 – 24. |
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| Where Stormwind, Ironforge, Darnassus, Shattrath, Dalaran, Thunder Bluff, Orgrimmar, Undercity. |
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| Currency: Love Token Love tokens are the currency to purchase a mount, a pet, fun items and other special items. You can collect them by completing quests that are part of the event. |
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| Learn More on fan sites Wowhead, Wowpedia, WoW Center (Polish), WoWFan (Czech). |
|
A MYSTERIOUS AND DARK SECRET
Love may be in the air, but be cautious, as the season’s spreading joy seems to have nefarious undertones. Recently, a strange "love sickness" has clouded the hearts of many of Azeroth’s people – is this widespread incident simply an outbreak of amore, or will you and your fellow brave adventurers uncover a dark secret behind this plague of passion?
Defeat the evil Apothecary Hummel and his henchmen, thwart their evil schemes to take the world over, and then celebrate with your loved one(s) in lovely outfits!
| Seasonal Boss | |
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Apothecary Hummel Use the Dungeon Finder to participate in a daily encounter against Apothecary Hummel, granting a Heart-Shaped Box (which contains special holiday loot) as a daily reward. Of course, useful high-level loot will also drop when you vanquish Apothecary Hummel. The Apothecary has grown in power to take on max level heroes, so you must be level 89 to join the fight. |
| Quests | |
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The Steamwheedle Cartel quests The Steamwheedle Cartel suspects there's something shady about the goblin newcomers of the Crown Chemical Company. Investigators have been hired to get to the bottom of things – with your help. |
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Daily Quests Complete special daily quests to obtain experience, money, and Love tokens to purchase holiday items. |
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Gifts and picnics The season of love is the perfect occasion to perfume yourself and toss a lovely rose to someone to wear, after a romantic picnic dressed in a lovely dinner suit! |
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Event Outfits Several lovely dresses and suits can be acquired with Love tokens, as well as Lovely Roses to pin in your hair (if you are a female character) or bite in your mouth (in you are a male character). |
| Merchants and Vendors |
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These sellers will exchange food, festive clothes, pets, a mount and more for Love tokens! Find out more by clicking on the tabs above. |
Gather enough Love tokens and the Lovely Merchants of the Steamwheedle Cartel open their stores of pets, mount, celebratory garb, and more!
| Seasonal Mounts | |
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The Heart-Shaped Box, a daily reward from the Dungeon Finder for defeating Apothecary Hummel, has a chance to drop a stylish flying mount: the Big Love Rocket. |
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Take to the ground atop this pink, flightless bird, sure to set the mood for any acrophobic romantic engagements. Available in exchange for Love tokens at your faction’s Lovely Merchants, NPC vendors located in capital cities. |
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| SEASONAL PETS | |
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Toxic Wasteling This disgusting (but surprisingly friendly!) ooze will grow in size as it eats critters that cross your path. |
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Truesilver Shafted Arrow Summon a lil’ winged goblin of love by spending Love tokens at your faction’s Lovely Merchants. |
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| Costumes & Fun Items | |||||||||
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Enjoy a lovely meal with your closest companions. This picnic basket can be purchased with 10 Love tokens at your faction’s Lovely merchants. |
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This creepy mask, worn by Royal Apothecary Society members, can also be found inside a Heart-Shaped Box. |
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Wear this rose tied in your hair (female characters), or in your mouth (male characters). The rose has a chance to drop from the Heart-Shaped Box, a daily reward for defeating Apothecary Hummel. |
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This strange – and grim – experimental device also has a chance to drop from Hummel’s Heart-Shaped Boxes. |
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Dinner Clothes These classy suits and dresses can be bought from your faction’s Lovely merchants (in exchange for Love tokens). |
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Hold this beautiful red bouquet in off-hand and shower a nearby target with a cascade of rose petals! |
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Hold this beautiful ebon bouquet in off-hand and shower a nearby target with a cascade of black petals! |
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Perfumes and Colognes These flasks will apply a useful buff on your character as well as a delicate and lovely fragrance. They can be purchased in exchange for 1 Love token each. |
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This love dummy will help you create a diversion for 15 seconds at the most, for 10 Love tokens each. |
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Shoot this lovely firework that only costs 5 Love tokens into the air and let it light up the skies! |
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| Seasonal Food | |||
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You will find a vast variety of chocolates in the Boxes of Chocolates, and of candies in the Bags of Heart Candies. |
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| Love is in the air currently offers a total of 160 achievement points, split over 15 achievements and 1 meta-achievement. |
TITLE
| If you complete the 12 Achievements below, your character will gain the title of The Love Fool. |
| Charming | Lonely? |
| Dangerous Love | The Rocket's Pink Glare |
| Sweet Tooth | Fistful of Love |
| My Love is Like a Red, Red Rose | Be Mine! |
| Shafted! | I Pitied The Fool |
| Flirt With Disaster Flirt With Disaster |
Nation of Adoration Nation of Adoration |
Visit our Love is in the air gallery for some images from this annual event!
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