Sony CEO Kaz Hirai, formerly the boss of the PlayStation group, has taken the Ice Bucket Challenge, an international campaign to raise money and awareness for ALS, also known as Lou Gehrig’s disease.

Hirai was nominated by Ken Kutaragi–popularly known as the “father” of PlayStation (watch his Ice Bucket Challenge video here). Hirai said he knew someone impacted by ALS, so, “it’s an honor for me to be able to be a part of this challenge.”

Most Ice Bucket Challenges end with the participant nominating other individuals to take part. But Hirai instead said he wants everyone to think about how to take care of people with ALS and ultimately find a cure for the disease.

Looking for more video game industry Ice Bucket Challenge coverage? We’ve got you covered.

Industry people who have completed the Ice Bucket Challenge (click through to watch videos):

• Markus “Notch” Persson (Creator of Minecraft)
• Rod Fergusson (Gears of War producer)
• Tony Bartel (GameStop president)
• Kiki Wolfkill (Halo producer)
• Josh Holmes (Halo producer)
• Bonnie Ross (343 Industries studio head)
• Dan Ayoub (Halo producer)
• Yves Guillemot (Ubisoft CEO)
• Alain Corre (Ubisoft EMEA executive director)
• Eric Hirshberg (Activision Publishing CEO)
• Steve Downes (Master Chief voice actor)
• Cliff Bleszinski (Creator of Gears of War)
• Phil Spencer (Head of Xbox)
• Andrew Wilson (EA CEO)
• Shawn Layden (SCEA President and CEO)
• Ghost (the robot Destiny character voice by Peter Dinklage)
• A half-dozen Nintendo executives, including Nintendo of America president Reggie Fils-Aime

You can donate money to the ALS Association at the group’s website.