Forget Gamer Grub. If you really want to make sure you’re getting the precious nutrients you require to demolish your enemies, you better get a bowlful of Pwnmeal Oatmeal.

Okay, it doesn’t actually exist, as the ridiculous promotional video makes obvious, but it’s not that far off from other food products marketed at gamers. It’s a funny gag perpetrated by Cards Against Humanity co-creator Max Temkin, who went as far as to advertise the fake product at PAX East.

If you couldn’t make it the show and see it for yourself, make sure you head to the official Pwnmeal website and read up on the different, delicious flavors like MOBAnana Bread and Cinnamon K/D Ratioatmeal.

You can also follow @pwnmeal on Twitter, where you can find gems such as: