Ahead of holiday shopping season, rental company officially launches new PC digital website; free copy of Mafia II available with purchase of any 2K game.

Rental company GameFly has launched a new PC digital website ahead of what the company believes will be a “strong holiday” for games.

The new online portal features more than 2,500 PC and Mac games, with new titles added every week. The website also includes new navigation and discoverability features.

To mark the launch of the new GameFly download site, the company has partnered with 2K Games to give away copies of Mafia II. To receive a free copy of the 2010 action game, users must purchase any 2K game from the site.

Various 2K titles are on sale this week, including BioShock: Infinite ($13.59) and Spec Ops: The Line ($7.49).

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