Even Homer Simpson is playing Pokemon Go.

Fox has released a silly new clip titled “Pokemon Now?” in which Homer visits the zoo with Bart and Lisa, but obviously ignores them to play Pokemon Go instead (the game is never called Pokemon Go in the video, of course, but we all know what it is). Here’s the clip:

It looks like this is a one-off and not part of an actual future episode of The Simpsons. It’s just the latest example of another big brand trying to get in on the Pokemon Go craze.

Pokemon Go is taking over the world, basically. Today, it launched in Canada, while a release in The Pokemon Company’s home country, Japan, is coming up soon, it seems.

In other news, two people walked off a cliff while playing Pokemon Go. Additionally, a man fired a handgun at teenage Pokemon Go players he apparently believed to have robbed him, when they were reportedly only hunting down Pokemon.

For more on Pokemon Go, check out GameSpot’s review.