With just a few more weeks to go until the release of Guitar Hero Live, Activision is ramping up its marketing and promotional efforts for the music game. The latest example is a new video starring real-world guitar hero Lenny Kravitz and actor James Franco. The video, which comes from Entertainment Weekly, is brief, but Franco has enough time to make a quick joke about Kravitz’s wardrobe malfunction this summer.
Watch as Kravitz shreds in the living room, telling Franco to take note. Then Franco says, “All right, it’s pretty sexy, just don’t split your pants.” At a show this August in Sweden, Kravitz was rocking so hard that he ripped his pants and exposed himself.
Guitar Hero Live–the first entry in the series since 2010’s Guitar Hero: Warriors of Rock–launches on October 20 for PlayStation 4, PlayStation 3, Xbox One, Xbox 360, Wii U, and mobile devices.
Competitor Rock Band 4, meanwhile, arrives on October 6. For more on both games, click through the links below to see their soundtracks.