Shigeru Miyamoto–creator of acclaimed franchises like Mario, Zelda, and Donkey Kong–tried out the Oculus Rift headset at E3, but President and chief operating officer of Nintendo of America Reggie Fils-Aime doesn’t think that virtual reality is ready to hit the market.

“For us, it’s all about fun gameplay,” Fils-Aime said at E3 according to the Associated Press. “That’s what we want. We want a fun, compelling experience. Right now, the technology isn’t quite there yet, in our view.”

However, Fils-Aime didn’t rule out the possibility that Nintendo will experiment with VR if and when Nintendo deems it worthwhile.

“Certainly, it’s something we’re looking at,” he said. “We look at a wide range of technologies. When it’s there and enables a fun experience, we’ll be there, too.”

Sony, of course, is already hard at work on its own VR headset, Project Morpheus, and Xbox boss Phil Spencer previously said that VR is not a fad. Ubisoft and Electronic Arts said that they are experimenting with VR internally, with executive vice president at EA Studios saying that “all you have to do is to put the Oculus or Morpheus headset onto your head and realize that VR is now finally at the point where it’s going to be viable.”

Make sure you didn’t miss any of Nintendo’s announcements at E3 by checking out all the news from the Nintendo press conference.