Sony Pictures is developing a movie based on Console Wars: Sega, Nintendo, and the Battle that Defined a Generation.

Described as a “behind-the-scenes business thriller,” the book “chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.”

The news comes via a press release published by Booktrade.info, announcing Atlantic Books acquired the rights from HarperCollins imprint It Books to publish Console Wars in the UK. But it also reveals that Sony Pictures and producer of The Social Network and Moneyball Scott Ruddin are developing it as a feature film. Seth Rogan and Evan Goldberg (Knocked Up, Superbad), who also wrote the foreword to the book, are set to write the screenplay and direct, with author Blake Harris serving as executive producer.

Harris will also co-direct a documentary on the same subject, which Rudin, Rogan, and Goldberg will produce.

Back in 2012, Sony Pictures also registered a lot of domain names related to Console Wars.